The founder is telling me about their best customer. The one who took the meeting on short notice, who sends the encouraging notes, who introduced them to two other companies. They light up describing this relationship. Then I ask what
Problem-First Coaching
A collection of 2 posts
The problem under the problem
The founder books time with me because they can't get traction or more specifically they don't know how to. They want to talk about pricing, or sales process, or what's wrong with the cold-email